Introducing Medial- The next-gen professional social media app.
For startups, entrepreneurs, VC's, Business Analysts, PM's, UI/UX designers and startup operators.
Hi there. I am writing this article to give an insight on our thoughts and brains on why we decided to create another social media platform when the world is cluttered with so many of them already. Inherently there are two thoughts that drove our team to start building Medial.
One, that the “social” element in “professional social media” space is absent.
Most of the content you see on “feed” of platforms which are at scale are very redundant or snobby, boastful, plain updates, or template for people trying to be influencers or clickbaity posts like “Here are three things I wished I knew when for being a pro at my workplace”. You get it. It’s not something which provides value but well hey! It gets you engagement and followers maybe so why not. The lack of focus on technical/knowledge based content on these feeds has really defeated the entire purpose of the “professional” part of these social media platforms along with the “social” part which is absolutely corrupted. Just like Instagram should have pictures and stories, Youtube should have great videos on literally any topic, Medial will have relevant and non-clickbaity/influencer content on its feed. Something that matters. Something that helps you in some way or provides some value. We believe that users are not going to report dumb content or put any effort into manually setting up their feed in a certain way. The recommendation algorithm has to be smart enough to make sense to a certain kind of user.
Two, we have too many websites/platforms which actually should be together.
Medial is solving for attention. Nobody would be willing to use 6 different websites and create their accounts everywhere, trading their personal data to just get information for the same purpose. So many platforms started springing up to pick up a certain use-case which was lacking in the bigger platforms to create vertical solutions and some of them did a great job. Problem being that if a horizontal platform had these mini features properly integrated then it’d increase its value plus make the vertical solutions redundant.
We are taking multiple problems into consideration. It’s hard to solve everything but our GTM has been thoroughly thought through. The way we will introduce every feature, every page will be in a way which will be easy to grasp. Feed will be curated for exactly what you’d want. Jobs and applying for them will solve the existing pain points for both the applicants and for HR’s. Targeting and recommendation will be accurate to its bones. Exclusive content creation will be highly valued on the app. In crux, anything we will do will have some purpose and will be different from what you see on today’s platforms. These things will be exactly what was missing and causing inconvenience to you. Some of us might not realise these problems entirely but once you see it, you might just be convinced. Decluttering is an art. Medial will be full of it.
Creating an ecosystem of its own takes mammoth effort and we understand it. Maybe we are foolish enough to dream of building a social media platform out of India which can take over the world. The fight will be long. We understand that. But if our hypothesis is correct then in the next five years, you’ll feel our shockwaves across the internet and in the next 10 years we might just become the preferred platform for most companies and individuals as their go-to social media platform for professional networking, jobs, information which is accurate and personalised and more.
We will be launching a public beta in late August 2023. iOS app shall be live by Sep/Oct 2023. Medial is being built by Niket Raj Dwivedi, Aishwarya Raj Pandey, Harsh Dwivedi and Prateek Kaien from Bangalore as of 2023.
Our website-
Our Instagram- https://www.instagram.com/medial.app/
Our LinekdIN- https://www.linkedin.com/company/medial_app/
Our Twitter- https://twitter.com/medialapp
Cheers,
Team Medial.
